Acosta Morales, M., 		Santamaría Freire, E., & 		Esparza Córdova, L.
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Retrieved from <a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/123" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/123</a>