TEJADA, Sandra Paulina; ALTMIRANO LEÓN, Zandra Elizabeth; RIVERA ABARCA, Ana Lucía.
Innovation of neuromarketing for the management of national brands in small and medium-sized textiler companies.
mktDESCUBRE, [S.l.], v. 1, n. 10, p. 59 - 72, dec. 2017.
ISSN 2602-8522.
Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/143>. Date accessed: 23 dec. 2024.