TEJADA, Sandra Paulina; 						ALTMIRANO LEÓN, Zandra Elizabeth; 						RIVERA ABARCA, Ana Lucía.
 Innovation of neuromarketing for the management of national brands in small and medium-sized textiler companies.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 10, p. 59 - 72, dec. 2017.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/143" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/143</a>&gt;. Date accessed: 23 july 2024.