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ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/406" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/406</a>&gt;. Date accessed: 27 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre/v#.#">http://dx.doi.org/10.36779/mktdescubre/v#.#</a>.