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ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/422" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/422</a>&gt;. Date accessed: 25 nov. 2024.
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