Isín Vilema, Manuel, Nancy Cristina Largo Naula, Rosa Belén Ramos Jiménez, & Andrés Leandro Rodríguez Galán. " DIGITAL COMMUNICATION AS A STRATEGY FOR THE POSITIONING OF THE BRAND BALANCED EXIBAL." mktDESCUBRE [Online], 1.3 (2020): 70 - 80. Web. 30 Apr. 2024