Pazmiño Garzón, Denise, 		Hidalgo Pumagualle, Esteban, 		Gavilánez Álvarez, Oscar, AND 		Granizo Espinoza, Ximena.
" ANALYSIS OF THE POSITIONING OF SUPERMARKETS THROUGH A MULTIDIMENSIONAL SCALE IN PERCEPTUAL MAPS" <em>mktDESCUBRE</em> [Online], Volume 1 Number 3 (1 April 2020)