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EMOTIONAL BRANDING MODEL FOR THE LOYALTY OF HOSPITAL BRANDS OF THE CITY OF RIOBAMBA.
mktDESCUBRE, [S.l.], v. 1, n. 3, p. 227 - 236, apr. 2020.
ISSN 2602-8522.
Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/448>. Date accessed: 23 dec. 2024.
doi: http://dx.doi.org/10.36779/mktdescubre/v#.#.