Shaqui Pomaquiza, Marco, 		Naranjo Sánchez, Tatiana, 		Montufar Guevara, Juan, AND 		Naranjo Vaca, Myriam.
" EMOTIONAL BRANDING MODEL FOR THE LOYALTY OF HOSPITAL BRANDS OF THE CITY OF RIOBAMBA" <em>mktDESCUBRE</em> [Online], Volume 1 Number 3 (1 April 2020)