VERGARA ZURITA, Heidy Elizabeth; 						SANDOVAL GALLEGOS, Mónica Gabriela; 						GUAMÁN DUTÁN, Manuel Elías.
 THE BRAND AND ITS IMPACT ON THE POSITIONING OF THE ASOALIENU.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 3, p. 217 - 226, apr. 2020.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/449" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/449</a>&gt;. Date accessed: 23 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre/v#.#">http://dx.doi.org/10.36779/mktdescubre/v#.#</a>.