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Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/559" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/559</a>&gt;. Date accessed: 20 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.559">http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.559</a>.