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ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/563" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/563</a>&gt;. Date accessed: 19 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.563">http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.563</a>.