DIAZ CAMPAÑA, Josselyn. Brand ladder as a positioning strategy in rehabilitation, physiotherapy and kinesiology centers of the city of Riobamba. mktDESCUBRE, [S.l.], v. 1, n. Especial, p. 114 - 122, may 2021. ISSN 2602-8522. Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/567>. Date accessed: 20 dec. 2024. doi: http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.567.