DIAZ CAMPAÑA, Josselyn.
 Brand ladder as a positioning strategy in rehabilitation, physiotherapy and kinesiology centers of the city of Riobamba.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. Especial, p. 114 - 122, may 2021.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/567" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/567</a>&gt;. Date accessed: 03 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.567">http://dx.doi.org/10.36779/mktdescubre.v1iEspecial.567</a>.