Aguirre Parra, Marcela, 		Vasco Vasco, Jorge, 		Veloz Navarrete, Carlos, AND 		Arregui Álvarez, Alexandra.
" Auditory neuromarketing in consumer behavior at points of sale in a shopping center in the metropolitan district of Quito" <em>mktDESCUBRE</em> [Online], Volume 1 Number Especial (12 May 2021)