VALLEJO CHÁVEZ, Luz Maribel; 						TAPIA BONIFAZ, Angelita Genoveva; 						BURBANO PÉREZ, Angel Bolívar.
 Benchmarking: an improvement strategy for markets in the city of Riobamba.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 17, p. 121 - 137, june 2021.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/588" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/588</a>&gt;. Date accessed: 07 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i17.588">http://dx.doi.org/10.36779/mktdescubre.v1i17.588</a>.