VALLEJO CHÁVEZ, Luz; 						CHICAIZA PIMBOZA, Silvana.
 Emotional codes and purchase decisions in clients of the construction machinery rental company.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 18, p. 58 - 76, dec. 2021.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/631" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/631</a>&gt;. Date accessed: 27 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i18.631">http://dx.doi.org/10.36779/mktdescubre.v1i18.631</a>.