BARRETO BONILLA, Jessica; 						PALACIOS SHININ, Freddy; 						VERGARA ZURITA, Heidy.
 Strategic communication as a positioning tool in the case of a marketing career Universidad Estatal de Bolívar.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 18, p. 113 - 121, dec. 2021.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/635" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/635</a>&gt;. Date accessed: 27 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i18.635">http://dx.doi.org/10.36779/mktdescubre.v1i18.635</a>.