BARRETO BONILLA, Jessica; PALACIOS SHININ, Freddy; VERGARA ZURITA, Heidy. Strategic communication as a positioning tool in the case of a marketing career Universidad Estatal de BolĂ­var. mktDESCUBRE, [S.l.], v. 1, n. 18, p. 113 - 121, dec. 2021. ISSN 2602-8522. Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/635>. Date accessed: 05 may 2024. doi: http://dx.doi.org/10.36779/mktdescubre.v1i18.635.