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 Positioning of the ancestral gastronomy of the Ecuadorian highlands through nostalgia marketing.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 19, p. 89 - 100, june 2022.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/684" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/684</a>&gt;. Date accessed: 02 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i19.684">http://dx.doi.org/10.36779/mktdescubre.v1i19.684</a>.