Villalba Arias, D., 		Achig Caiza, M., 		Alvarez Leon, M., & 		Haro Sosa, G.
(2022).
 Positioning of the ancestral gastronomy of the Ecuadorian highlands through nostalgia marketing.
<em>MktDESCUBRE, 1</em>(19), 89 - 100.
doi:10.36779/mktdescubre.v1i19.684