Villalba Arias, David, 		Achig Caiza, Miguel, 		Alvarez Leon, Marco, AND 		Haro Sosa, Giovanny.
" Positioning of the ancestral gastronomy of the Ecuadorian highlands through nostalgia marketing" <em>mktDESCUBRE</em> [Online], Volume 1 Number 19 (10 June 2022)