VALLEJO CHÁVEZ, Luz; TAPIA BONIFAZ, Genoveva; CHICAIZA PIMBOZA, Silvana.
Emotional codes and purchase decisions in the customers of the markets in Riobamba.
mktDESCUBRE, [S.l.], v. 1, n. 19, p. 160 - 174, july 2022.
ISSN 2602-8522.
Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/706>. Date accessed: 23 dec. 2024.
doi: http://dx.doi.org/10.36779/mktdescubre.v1i19.706.