VALLEJO CHÁVEZ, Luz; 						TAPIA BONIFAZ, Genoveva; 						CHICAIZA PIMBOZA, Silvana.
 Emotional codes and purchase decisions in the customers of the markets in Riobamba.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 19, p. 160 - 174, july 2022.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/706" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/706</a>&gt;. Date accessed: 04 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i19.706">http://dx.doi.org/10.36779/mktdescubre.v1i19.706</a>.