Vallejo Chávez, L., 		Tapia Bonifaz, G., & 		Chicaiza Pimboza, S.
(2022).
 Emotional codes and purchase decisions in the customers of the markets in Riobamba.
<em>MktDESCUBRE, 1</em>(19), 160 - 174.
doi:10.36779/mktdescubre.v1i19.706