CABANILLA OÑA, Josue et al. Visual marketing and its influence on brand value: the Pacari case. mktDESCUBRE, [S.l.], v. 1, n. 20, p. 50 - 61, dec. 2022. ISSN 2602-8522. Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/768>. Date accessed: 27 dec. 2024. doi: http://dx.doi.org/10.36779/mktdescubre.v1i20.768.