BARRETO BONILLA, Jessica; 						PALACIOS SHININ, Freddy; 						LEÓN MONAR, Patricia.
 Memes as an advertising strategy for brand recognition in social networks.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 20, p. 95 - 106, dec. 2022.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/770" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/770</a>&gt;. Date accessed: 05 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i20.770">http://dx.doi.org/10.36779/mktdescubre.v1i20.770</a>.