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<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 21, p. 136 - 146, june 2023.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/802" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/802</a>&gt;. Date accessed: 20 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i21.802">http://dx.doi.org/10.36779/mktdescubre.v1i21.802</a>.