ZHIGUI JIMENEZ, Joseline del Carmen; LIMA AZANZA , Karla Elizabeth; MUÑOZ SUAREZ , Manuel Antonio. The influence of social media marketing on online consumer behavior. mktDESCUBRE, [S.l.], v. 1, n. 21, p. 57 - 68, june 2023. ISSN 2602-8522. Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/809>. Date accessed: 23 nov. 2024. doi: http://dx.doi.org/10.36779/mktdescubre.v1i21.809.