ZHIGUI JIMENEZ, Joseline del Carmen; 						LIMA AZANZA , Karla Elizabeth; 						MUÑOZ SUAREZ , Manuel Antonio.
 The influence of social media marketing on online consumer behavior.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 21, p. 57 - 68, june 2023.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/809" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/809</a>&gt;. Date accessed: 27 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i21.809">http://dx.doi.org/10.36779/mktdescubre.v1i21.809</a>.