TRUJILLO CHÁVEZ ,  Hugo Santiago; 						MOYANO VALLEJO, Hernán Patricio.
 Advertising and promotion in the economic reactivation of the markets of the city of Riobamba.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 21, p. 119 - 135, june 2023.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/813" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/813</a>&gt;. Date accessed: 19 may 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i21.813">http://dx.doi.org/10.36779/mktdescubre.v1i21.813</a>.