TELLO ENDARA, Katherin. Customer relationship management a business strategy. mktDESCUBRE, [S.l.], v. 1, n. 22, p. 16 - 29, dec. 2023. ISSN 2602-8522. Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/835>. Date accessed: 08 may 2024. doi: http://dx.doi.org/10.36779/mktdescubre.v1i22.835.