Domínguez Aray, Jeniffer, Marco Vinicio Salazar Tenelanda, María Belén Garzón Angulo, & Reinaldo Sebastián Haro Benavides. " Neuromarketing applications in the analysis of the taste perception of guayusa." mktDESCUBRE [Online], 1.Edición Es (2024): 27 - 38. Web. 25 Nov. 2024