Parada Gutiérrez, O., Delgado Rodríguez, C., & Santillán Obando, C. (2016). Analysis of the offer and merchandising in commercial smes. MktDESCUBRE, 1(08), 137 - 145. Retrieved from http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/120