VARGAS HERNÁNDEZ, José; 						ADAME RODRÍGUEZ, Laura; 						FLORES MURGUÍA, Raquel de Guadalupe.
 Branding strategy for entry to new markets. An institutional and cultural approach: bimbo group case.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 12, p. 15 - 26, dec. 2018.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/158" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/158</a>&gt;. Date accessed: 25 apr. 2024.