PÁLIZ HIDALGO, Valeria; LUNA VICTORIA, Jaqueline Sánchez; ESPÍN OLEAS, María Elena.
INTEGRAL COMMUNICATION PLAN AS POSITIONING TOOL OF COMPANIES.
mktDESCUBRE, [S.l.], v. 1, n. 3, p. 274 - 282, apr. 2020.
ISSN 2602-8522.
Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/454>. Date accessed: 23 dec. 2024.
doi: http://dx.doi.org/10.36779/mktdescubre/v#.#.