PÁLIZ HIDALGO, Valeria; 						LUNA VICTORIA, Jaqueline Sánchez; 						ESPÍN OLEAS, María Elena.
 INTEGRAL COMMUNICATION PLAN AS POSITIONING TOOL OF COMPANIES.
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 3, p. 274 - 282, apr. 2020.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/454" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/454</a>&gt;. Date accessed: 28 apr. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre/v#.#">http://dx.doi.org/10.36779/mktdescubre/v#.#</a>.