PRIETO CALBERTO, Jorge; 						CEDEÑO CHALEN, Carlos; 						VILLAVICENCIO RODAS, María Fernanda.
 Visual merchandising, influence on impulse buying behavior of retail store consumers..
<strong>mktDESCUBRE</strong>, [S.l.], v. 1, n. 20, p. 33 - 49, dec. 2022.
ISSN 2602-8522.
Available at: &lt;<a href="http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/767" target="_new">http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/767</a>&gt;. Date accessed: 27 dec. 2024.
doi: <a href="http://dx.doi.org/10.36779/mktdescubre.v1i20.767">http://dx.doi.org/10.36779/mktdescubre.v1i20.767</a>.