GARCIA PALTA, Jenny Esthefania et al.
Analysis of the hero's journey with the face reader to enhance the cinematographic impact in neuromarketing.
mktDESCUBRE, [S.l.], v. 1, n. Edición Es, p. 61 - 73, may 2024.
ISSN 2602-8522.
Available at: <http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/846>. Date accessed: 25 nov. 2024.
doi: http://dx.doi.org/10.36779/mktdescubre.v1iEdición Es.846.