Analysis of the hero's journey with the face reader to enhance the cinematographic impact in neuromarketing

Abstract

In this research paper we will present the hero's journey, which is a narrative archetype that describes the path of self-discovery and transformation of a main character. Face Reader is a tool that helps us to analyze facial expressions to measure emotion and audience response to a movie. This research aims to analyze viewers' emotions and reactions to certain key moments during the hero's journey. By better understanding how our emotions and reactions to our face and how it processes stimuli we can unveil the act impact that cinema has.