Vol 1 No Edición Es (2024): 7th International Scientific Congress of Administrative and Financial Sciences FADE 2023 | mktDESCUBRE

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Published: 2024-05-14

Marketing Management

Neuromarketing applications in the analysis of the taste perception of guayusa

Jeniffer Alejandra Domínguez Aray, Marco Vinicio Salazar Tenelanda, María Belén Garzón Angulo, Reinaldo Sebastián Haro Benavides

27 - 38
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Analysis of the hero's journey with the face reader to enhance the cinematographic impact in neuromarketing

Jenny Esthefania Garcia Palta, Alejandro Romoleroux Nolivos, Jorge Antonio Vasco Vasco, José Fernando López Aguirre

61 - 73
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Analysis of fruit wine advertising through neuromarketing tools

Josselyn Nicole Venegas Cedeño, Emerson David Villavicencio Tenezaca, Gladys Yolanda Telenchano Toalombo, Harold Alexi Zabala Jarrín

74 - 87
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Education Management

The el cucayo fund, a two-dimensional analysis: as immigration policy and as an experience of entrepreneurship and individual investments

Angélica María Sandoval Gallegos, José Luis López Salazar

6 - 26
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Accounting Financial Management

Socio-economic development of the Penipe canton thanks to the contribution of the agroindustrial sector

Carolay Sleny Ruiz Carrillo, María Belén Bravo Ávalos, María Isabel Gavilanez Vega, María Fernanda Herrera Chico

39 - 47
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Public companies in Ecuador and their impact on administrative accounting management

Erick Raúl Baque Sánchez, Lady Diana Vera Solórzano, Daniel Andrés Martínez Robalino, Edison Cristóbal Maldonado Alvarado

48 - 60
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