INTRINSIC ANALYSIS OF CONSUMER PURCHASING BEHAVIOR IN SHOPPING CENTERS IN QUITO, ECUADOR

Abstract

In order to establish the best option to buy a meal or drink in a gastronomic establishment, the consumer first evaluates all the factors that he considers influential in his decision before obtaining an answer of what he needs and wants. Identifying what aspects are important to him allows restaurants to describe their behavior as a buyer. This work focuses on identifying only those intrinsic aspects that intervene in their decision and for this purpose the food courts of the commercial centers of the city of Quito-Ecuador were established as a study place where hundreds of consumers come every day. For this, a quantitative study based on 1066 clients who frequent this type of business has been considered. As a final result, an x-ray of those criteria that influence the consumer during their purchase process is obtained, thus obtaining a significant contribution that benefits the development of future strategic plans in this type of companies.