ANALYSIS OF PURCHASE DECISION FACTORS IN ORGANIZATIONS OF THE POPULAR AND SOLIDARITY ECONOMY

Abstract

The challenge of the enterprises is to know the consumers purchase decision factors, as well as the level of influence, definition of behaviors, likes, preferences and shopping experiences that let them offer accepted products that generate value in the market. The Popular and Solidary Economy is an economic organization way, that lays its foundation in commerce, interchange, finance and consumption productive activities like individuals or collective who look for good living, fair commerce, genre equity, social and environmental responsibility; into it there are organizations that compete in markets where the multinational enterprises are leaders with their range of products, being a challenge to know the purchase decision  factors that consumers have before getting their chosen goods. The research uses exploratory and descriptive study by applying focus groups with Gesell camera to clients of the leading company in the locality category.