Analysis of the use of artificial intelligence in the practice of graphic design Riobamba- Ecuador

Abstract

The present research analyzed the use of artificial intelligence in graphic design professionals in the city of Riobamba, with a specific focus on the level of knowledge of the existing tools, how and in what phase of the design process they implement them, as well as the perception of the benefits, challenges and expectations about the use of these new technologies. The results will serve as a contribution to understanding the current AI landscape and reveal the perspectives, knowledge and practices of designers, which is important for the growth of the sector and adaptation to the new demands of the constantly changing labor market. The research was descriptive, qualitative-quantitative and transversal. The data was obtained through digital surveys, from a stratified random sample of graphic designers, considering different areas of specialization and professional  experience. The results  showed  that  graphic  designers  in  the city  of Riobamba express a general positive perception regarding the use of AI in their work, they are willing to incorporate it as a tool, considering it as an opportunity to improve the profession, however, there is a group resistant to its use, since they consider it as a threat, which may be due to lack of knowledge, difficulty of access or lack of skills to use it.