NEUROMARKETING: VALUE WITH EMOTIONS

Abstract

The purpose of the article is to locate the neuromarketing in the context of marketing with the object of incorporating it in studies and research, qualitative as source, direct and unconscious; customers, consumers and users in situations as: receive advertising, interact with products or services; buy, etc.To accomplish this, described the triuno model of the human brain and its relation to the information received by the actions of the marketing, passing through the stages rational, creative and emotional. In this last stage is the neuromarketing. The companies were identified and cutting edge techniques that are used to collect information from the unconscious of informants. As preliminary results, we will tell you that in the community of market research is shaping up a culture of acceptance on neuromarketing