mktDESCUBRE is an open access peer-reviewed institutional journal of the Escuela Superior Politécnica de Chimborazo (ESPOCH), of the Faculty of Business Administration (FADE). The biannual publication includes topics related to: business management, educational social management, accounting financial management, marketing management, transportation management, educational technology management, and artistic and cultural management; Its objective is to contribute to the growth and development of the academic, business and scientific sectors, in favor of society. The current editorial policy invites authors to continue contributing scientific knowledge in each of the calls for the benefit of open access science.